Transforming Beauty Services Into Brand Experiences
Major Face helps brands, agencies, and production teams create beauty experiences that strengthen consumer engagement, elevate brand perception, and deliver meaningful guest interactions.
From product launches and experiential activations to Fashion Week productions and corporate events, we combine strategy, staffing, and execution to bring beauty experiences to life.
Every guest interaction shapes how they feel about a brand. This is why we encourage our clients to kick things into high GEAR. Our proprietary GEAR framework guides our approach from strategy through execution.
The Major Face GEAR Framework
Every beauty experience we design is guided by four principles:
G – Guide
Create clarity, comfort, and confidence from the first interaction.
E – Engage
Turn beauty services into meaningful brand conversations.
A – Add Value
Deliver thoughtful experiences that exceed expectations.
R – Remember
Create moments guests continue talking about long after the event ends.
What We Do
Beauty Experience Strategy
Strategic planning and consulting for activations, launches, and consumer-facing events.
Guest Experience Design
Creating experiences that encourage engagement, education, and connection.
Beauty Staffing
Makeup artists, hairstylists, barbers, braiders, nail technicians, and wellness professionals.
Event Leadership & Execution
Beauty team management, operational oversight, and on-site execution support.
Brands We’ve Supported
SELECTED CASE STUDIES
China Institute of America | New York Fashion Week
Major Face led hair and makeup across three New York Fashion Week productions featuring designers including Jason Wu, Vivienne Tam, and Guo Pei. From developing creative concepts and securing product sponsorships to staffing 78 artist assignments and directing backstage operations, Major Face delivered comprehensive beauty production leadership for approximately 112 participants, with zero beauty-related delays.
McDonald’s | Black & Positively Golden: Change of Fashion
Major Face provided hair and makeup services across the campaign production and CultureCon activation, plus hair, makeup, and nails for the House of Arches NYFW runway show, coordinating 35 artist assignments across three productions.
Microsoft | Executive Beauty & Live Broadcast Preparation
For six consecutive years (2021–2026), Major Face has provided hair, makeup, and grooming services for Microsoft’s UNGA Global Stage livestreams, executive appearances, and Copilot launch programming, preparing high-profile participants for live broadcasts and approximately 20 executives for a New York influencer event.
Adidas | More Is Possible & Players Lounge
Major Face provided beauty staffing and on-site coordination for two distinct Adidas activations. For More Is Possible, the agency assembled and managed a four-person makeup team supporting collegiate athletes. For the Adidas Players Lounge at the McDonald’s All-American Games, Major Face coordinated three days of specialized hairstyling, braiding, barbering, and nail services for an experience welcoming 48 high school basketball athletes and their families.
Being Frenshe | The Wellness Lounge
Major Face sourced, verified and remotely managed two licensed massage therapists for Pro Mobile’s Being Frenshe Wellness Lounge, supporting a Santa Monica content shoot and a five-day mobile activation at creator homes across Los Angeles.
